MARKETING AND MEDIA
by Paul Leeson Taylor
I’m a contemporary marketing and media specialist with extensive experience
leading content strategy, multimedia production, and brand‑driven campaigns for blue‑chip companies, public authorities, charities, and SMEs across the UK.
I have a strong foundation in media and image production, supported by deep expertise in the Adobe Creative Suite. I use visual storytelling to drive my marketing strategies. I blend creative direction with data‑driven insight to produce content that engages audiences and delivers measurable results.
I build strong, long‑term relationships with clients, and I believe they enjoy working with me because I’m positive, approachable, and reliable. I back every creative idea with real experience and insight, which helps clients feel confident and supported throughout the process.
Overview
I spent a year as Marketing and Media Lead for First Step Sports Group, delivering a full refresh of their marketing strategy and elevating the quality and consistency of their content across all brands.
The ChallengeThe organisation needed a modern, cohesive marketing approach that strengthened brand identity and improved engagement with schools, parents, and community partners.
Case Study: First Step Sports Group — Marketing & Media Lead
(12‑Month Contract)
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A UK-based physical activity and education specialist that works with schools, parents, and local authorities to provide sports coaching, childcare, and vocational training.
My Approach
• Redesigned the entire marketing strategy to align with business goals and introduce a more contemporary, data‑driven approach.
• Updated and unified the visual identity, raising the standard of all creative output.
• Produced high‑impact multimedia content using my expertise in media production and the Adobe Creative Suite.
• Built strong, long‑term relationships across the organisation and with partners, ensuring smooth collaboration and confidence in every creative decision.
• All video and photography were shot to a clear brief and matched the branded style. Instead of blanket shoots with lots of wasted content, everything was planned with purpose — saving time, reducing costs, and ensuring every asset had real value.
One of the biggest issues was surprisingly simple: most of the existing imagery focused on large groups of children playing together. It looked impressive from a company perspective — big numbers, busy sessions, lots happening — but it didn’t reflect what parents actually look for.
Parents don’t want to see crowds of kids; they want to see their child is safe, happy, and having a great time.
Once we shifted the focus to individual moments, real smiles, and authentic experiences, everything changed. The children naturally became the ambassadors for the programmes, going home and telling their friends and families how much fun they’d had — often saying it was better than school.
Results
• A fully modernised marketing strategy adopted across the organisation
• Stronger brand consistency and recognition
• Significant improvements in measured digital engagement across all platforms
• A more efficient, collaborative creative process that improved the quality and speed of delivery across the team
• Clear commercial impact, with improved marketing performance contributing to increased revenue across the group
• Using my established business relationships to create new partnership pathways and open fresh opportunities for the group.
Social Media
I created a branded social media concept that connected all the businesses and pages within the group, giving them a unified look and feel.
Social media videos were planned and shot in a way that allowed us to pull multiple stills from each piece of footage. This meant we could create extra content for stories and posts without additional shoots, keeping everything consistent and efficient.
The system was flexible enough to adapt across every relevant platform, ensuring consistency while still allowing each brand to keep its own identity. I also linked posts back to blogs and service pages, making it easy for people to find more information and book directly from the content they were already engaging with. All data was captured and analysed to continually refine performance and improve results.
Kids Takeover This Summer News Letter
Operations director- Louis Kirk
"Summer has been fantastic, with numbers doubling from last year! A huge thank you to all staff for delivering fun, engaging, and smooth-running activities."
Operations director- Louis Kirk- First Step Sports Group
"Paul made an immediate impact in Marketing and Media from the moment he arrived. His positivity, passion, and constant flow of fresh ideas created a real buzz across the organisation. He brought the whole team into the process, encouraged collaboration, and pushed projects forward with genuine enthusiasm."