MARKETING AND MEDIA
by PAUL LEESON TAYLOR
Marketing Strategy, Creative Direction & Full Visual Production
I create marketing strategies built on powerful visual storytelling. Unlike traditional agencies, I integrate all image production directly into the process — meaning every campaign includes professional‑quality videography and photography as standard, with no added fees or outsourced teams.
This approach comes from years of working across marketing agencies and in‑house teams, where I saw how often creative execution was disconnected or deprioritised due to budget constraints. By bringing strategy, creative direction, and full visual production together, I deliver campaigns that are more cohesive, more efficient, and far more engaging.
Clients work with me because I make the process clear, collaborative, and enjoyable. I bring real marketing experience, hands‑on creative expertise, and a positive, reliable approach that helps clients feel confident and supported from start to finish.
Alongside the creative work, I analyse campaign performance, advertising spend, and audience behaviour to understand what’s working and where budgets can be used more effectively. By combining visual creativity with data‑driven insight, I ensure every piece of content not only looks exceptional but delivers measurable results.
Overview
I spent a year as Marketing and Media Lead for First Step Sports Group, delivering a full refresh of their marketing strategy and elevating the quality and consistency of their content across all brands.
The ChallengeThe organisation needed a modern, cohesive marketing approach that strengthened brand identity and improved engagement with schools, parents, and community partners.
Case Study: First Step Sports Group — Marketing & Media Lead
(12‑Month Contract)
Heading 5
A UK-based physical activity and education specialist that works with schools, parents, and local authorities to provide sports coaching, childcare, and vocational training.
My Approach
• Redesigned the entire marketing strategy to align with business goals and introduce a more contemporary, data‑driven approach.
• Updated and unified the visual identity, raising the standard of all creative output.
• Produced high‑impact multimedia content using my expertise in media production and the Adobe Creative Suite.
• Built strong, long‑term relationships across the organisation and with partners, ensuring smooth collaboration and confidence in every creative decision.
• All video and photography were shot to a clear brief and matched the branded style. Instead of blanket shoots with lots of wasted content, everything was planned with purpose — saving time, reducing costs, and ensuring every asset had real value.
One of the biggest issues was surprisingly simple: most of the existing imagery focused on large groups of children playing together. It looked impressive from a company perspective — big numbers, busy sessions, lots happening — but it didn’t reflect what parents actually look for.
Parents don’t want to see crowds of kids; they want to see their child is safe, happy, and having a great time.
Once we shifted the focus to individual moments, real smiles, and authentic experiences, everything changed. The children naturally became the ambassadors for the programmes, going home and telling their friends and families how much fun they’d had — often saying it was better than school.
Results
• A fully modernised marketing strategy adopted across the organisation
• Stronger brand consistency and recognition
• Significant improvements in measured digital engagement across all platforms
• A more efficient, collaborative creative process that improved the quality and speed of delivery across the team
• Clear commercial impact, with improved marketing performance contributing to increased revenue across the group
• Using my established business relationships to create new partnership pathways and open fresh opportunities for the group.
Social Media
I created a branded social media concept that connected all the businesses and pages within the group, giving them a unified look and feel.
Social media videos were planned and shot in a way that allowed us to pull multiple stills from each piece of footage. This meant we could create extra content for stories and posts without additional shoots, keeping everything consistent and efficient.
The system was flexible enough to adapt across every relevant platform, ensuring consistency while still allowing each brand to keep its own identity. I also linked posts back to blogs and service pages, making it easy for people to find more information and book directly from the content they were already engaging with. All data was captured and analysed to continually refine performance and improve results.
Kids Takeover This Summer News Letter
Operations director- Louis Kirk
"Summer has been fantastic, with numbers doubling from last year! A huge thank you to all staff for delivering fun, engaging, and smooth-running activities."
Operations director- Louis Kirk- First Step Sports Group
"Paul made an immediate impact in Marketing and Media from the moment he arrived. His positivity, passion, and constant flow of fresh ideas created a real buzz across the organisation. He brought the whole team into the process, encouraged collaboration, and pushed projects forward with genuine enthusiasm."
Overview
Luxinar is an internationally recognised laser technology company, known for developing cutting‑edge CO₂ laser systems used by manufacturers worldwide. They had recently completed a major rebrand with a strong new visual identity, so I worked closely with their in‑house marketing team to develop a powerful imagery style that aligned with their updated brand direction. Over a number of years, this partnership also included handling their event and exhibition design, ensuring the brand was represented consistently across all physical and digital channels.
Case Study: LUXINAR — Marketing & Media Production
The Challenge
Following their rebrand, Luxinar needed a consistent, high‑quality visual style that reflected the precision, innovation, and global reach of their products. Their existing imagery was functional but lacked the cohesion and impact required to support a refreshed brand operating at an international level.
They needed visuals that could work across:
• Website and digital platforms
• Global marketing campaigns
• Product launches
• Technical documentation
• Exhibitions and trade shows
The goal was to create imagery that felt premium, engineered, and unmistakably “Luxinar.”
Our Approach
We worked closely with Luxinar’s in‑house marketing team to understand their new brand direction. From the outset, it was clear they are a high‑end brand, and the visuals needed to reflect that. Their core values — Focus, Far‑sighted, Global, Adventurous, Human, and Assured — became the foundation of our creative approach. These principles guided everything we produced, shaping a visual style that felt precise, forward‑looking, and unmistakably aligned with Luxinar’s brand.
Production
Our work included:
• On‑site imagery production
• Detail‑focused shots to highlight engineering quality
• Studio‑style lighting setups within the manufacturing environment
• Short‑form video clips for digital and social use
• Creation of a repeatable visual style for future campaigns, designed so media production companies around the world can replicate it consistently
The result was a cohesive library of high‑quality imagery that Luxinar could use across all global marketing channels.
The Impact
The new visual style strengthened Luxinar’s premium positioning and supported their global recognition, giving them a consistent, high‑end identity across all international touchpoints. The imagery is now used throughout their UK headquarters and across their global offices in Germany, China, and the United States, providing a unified visual standard for the entire organisation.
Overview
Graham Precious is a respected businessman, running Caremark Home Care across Hull, East Yorkshire, and York.
With decades of experience across multiple industry sectors — and deep, hands‑on knowledge of the care industry —
Graham has solved complex operational and leadership challenges first‑hand. Wanting to share this experience more widely, he set out to launch himself as a consultant, helping other business owners overcome the very problems he has already navigated successfully.
Case Study: GRAHAM PRECIOUS CONSULTANCY
The Challenge
Although Graham had decades of hands‑on experience running Caremark Care Homes franchise, he had nothing in place to support his new consultancy venture. No brand. No photography. No website. Nothing that showed who he is or the problems he can help solve. He needed a full digital foundation to introduce himself to the businesses he wanted to support.
Our Approach
We began with a discovery session to understand Graham’s journey, his consultancy model, and the challenges his clients face. This allowed us to shape a brand narrative built around clarity, honesty, and practical support — the core of Graham’s approach.
Our strategy focused on:
• Defining a clear value proposition rooted in Graham’s experience
• Developing a warm, confident tone of voice
• Designing a modern, clean visual identity
• Creating content that feels authentic, grounded, and human
Every creative decision was made to reflect who Graham is: calm, experienced, and genuinely invested in helping business owners succeed.
Production
Brand Messaging
With Graham’s goals and values clearly defined, we developed a complete brand messaging framework to introduce him as a credible, experienced consultant. This included:
• A clear value proposition built around Graham’s real‑world experience
• Messaging pillars that reflect his strengths: clarity, honesty, and practical support
• Tone‑of‑voice guidelines to ensure consistency across all platforms
• Website copy that communicates who he is, what he offers, and why his experience matters
The messaging was crafted to feel warm, grounded, and authoritative — a true reflection of Graham’s personality and the trust he has built through Caremark.
Impact
Graham’s new consultancy didn’t just give him a platform to share his experience — it unlocked a much bigger opportunity. Through his natural networking ability and entrepreneurial instinct, Graham identified a gap in the market where his skills, combined with his partner’s expertise, could create something powerful.
This led to the launch of Tandem, a specialist tender‑writing and bid‑writing business. Drawing on Graham’s operational knowledge, strategic thinking, and deep understanding of the care sector, Tandem quickly gained traction.
In one year, the business achieved remarkable success, securing over £19.5 Million in winning tenders for clients.
What began as a consultancy brand evolved into a thriving new venture — proving the value of Graham’s experience, the strength of his network, and the impact of presenting himself with a clear, professional digital identity.
Overview
R‑evolution (Hull) is a well‑established, hands‑on community charity that upskills people, improves wellbeing, and creates genuine pathways into employment through practical, sustainable, and confidence‑building projects. To strengthen their tender submissions, they needed a clear and compelling way to demonstrate the breadth, impact, and inclusivity of their work — showing not only the range of services they deliver, but the diverse communities they support and the measurable outcomes they achieve.
Case Study: REVOLUTION CHARITY
Our Approach
We began by fully exploring the breadth of R‑evolution’s projects to understand how each initiative engages, informs, and empowers people to get involved. By mapping the range of activities they deliver, we were able to clearly demonstrate the depth of their community impact and show how every programme contributes to skills development, wellbeing, and meaningful participation.
Production
We used R‑evolution’s existing brand style as the foundation for a suite of engaging video assets, produced in the format of a TV‑style delivery programme. To elevate the clarity and professionalism of the messaging, we brought in an experienced presenter to guide viewers through each project, ensuring the information was delivered with warmth, authority, and accessibility. This approach allowed us to present R‑evolution’s work in a dynamic, audience‑friendly way, clearly showcasing the diversity, scale, and real‑world impact of their projects. The content was created for use across all social media platforms and the R‑evolution website, serving as an informative and easily shareable tool that helps audiences understand the charity’s work and encourages greater community involvement.
Impact
We used R‑evolution’s existing brand style as the foundation for a suite of engaging video assets, produced in the format of a TV‑style delivery programme. To elevate clarity and relatability, we brought in an experienced presenter to guide viewers through each project, supported by short, authentic interviews with R‑evolution staff to add realism, personality, and on‑the‑ground insight. This approach allowed us to present the charity’s work in a dynamic, accessible, and audience‑friendly way, clearly showcasing the diversity, scale, and real‑world impact of their projects. The content was created for use across all social media platforms and the R‑evolution website, serving as an informative and easily shareable tool that helps audiences understand the charity’s work and encourages greater community involvement.
